Associate Director for HRL Content Operations

UNC Charlotte

Full-Time
Closes on Tuesday, September 8, 2026

Job Description

The Associate Director for HRL Content Operations leads and coordinates content alignment for all department media in support of ongoing housing operations, including housing application cycles; residence hall move-in and move-out; facility service and disruption updates; and residence hall programs and events. Critical responsibilities include, but are not limited to, the planning and coordination of marketing campaigns, advertising, social media, web content management, creative services, video, copywriting/editing, and assessment of content programs. This position is responsible for building positive working relationships with University Communications, Student Affairs Marketing and Communications, as well as other campus partners, to ensure HRL services, programs, and events are situated in the appropriate media channels to support student success. The Associate Director is the primary lead for Housing and Residence Life’s marketing and communication efforts, including related crisis management communication activities.

Essential Job Duties:

  • Lead and oversee the development and execution of Housing and Residence Life (HRL) content strategy aligned with departmental, divisional, and university priorities
  • Plan, coordinate, and implement marketing campaigns across print, digital, web, social media, and video platforms
  • Serve as the primary lead for HRL communications, including crisis and emergency messaging
  • Develop, write, and edit clear, concise, and engaging content for internal and external audiences in alignment with AP style and university branding standards
  • Manage multiple projects simultaneously, including establishing timelines, tracking deliverables, and ensuring deadlines are met
  • Create and manage content calendars and workflows for marketing and communications initiatives
  • Coordinate design and production of promotional materials and collaborate with vendors for printing and branded merchandise
  • Maintain and update web content, including pages, images, and navigation
  • Lead social media strategy and execution across platforms such as Instagram, Facebook, YouTube, and emerging channels
  • Coordinate photography and videography efforts, including scripting and storyboard development for video content
  • Build and maintain collaborative relationships with University Communications, Student Affairs Marketing, and other campus partners
  • Consult and advise departmental stakeholders on marketing strategies and communication approaches
  • Assess the effectiveness of content strategies using metrics, feedback, and best practices, and implement continuous improvements
  • Train and guide staff on communication tools, marketing technologies, and best practices
Full-Time UNC Charlotte
Associate Director for HRL Content Operations - 174828