Marketing Intern

Marketing (Social Media Focus) Intern

• Who: Wiloe Home and Gift
• Website: wiloehomeandgift.com
• Instagram: @wiloeco
• Where: 1520 Lyon Ct, Charlotte, NC 28205
• When: Part-Time Summer (May 27 to Aug 7), 10 hours/week x 10 weeks
• Compensation: $15/ hour
• Basic Qualifications: Junior or senior student, or recent graduate with a focus in Marketing, Business or similar. Proficient in Microsoft products specifically Outlook, Word, and Excel.

About Wiloe Home and Gift

Wiloe Home and Gift is a thoughtfully curated home and gift store in Plaza Midwood Charlotte. Our mantra is: modern, unique, and colorful. We support local art & our community through nearby neighborhood associations, public schools, and pet rescues. 

Position Overview

Wiloe Home and Gift is seeking a creative and motivated Part-Time Summer Intern to support our marketing strategy with a strong focus on social media. This role is ideal for a student or recent graduate passionate about digital marketing, content creation, and brand storytelling. The intern will work closely with the owners to help grow brand awareness and engagement across social platforms. But more importantly, drive business to the brick-and-mortar location.

Position Details

• Marketing Program
  • Document a low-cost marketing program through partnership with the owners, networking, and best practices.
• Social Media
  • Develop & execute a social-media program  utilizing  platforms such as Instagram, Facebook, TikTok, and LinkedIn. Initiating a Pinterest presence. Share  social media trends and best practices in the home and gift space.
  • Create and schedule engaging content such as posts, stories, reels, short-form video that aligns with the Wiloe brand.
  • Propose and ongoing calendar, campaigns , and promotions.
  • Track performance metrics and provide insights into engagement and growth and its connection back to ROI through increased sales and create maintenance reporting and analytics for business continuity.
  • Support basic photography, videography, and styling for social content.
• Loyalty Program
  • Use Shopify Flow to create a customer loyalty program.
• Events
  • Assist in planning and coordination of events. Ensure all existing events are published on multiple platforms to communicate (website, Plaza Midwood Merchants Association, google profile, etc.)
• Newsletter
  • Provide suggestions and feedback on the monthly newsletter.

Skill Development

• Relationship Building
• Communication
• Customer Service
• Project Management
• Data analysis

What You’ll Gain

• Hands-on experience in real-world marketing
• Exposure to brand-building for a growing retail business
• Portfolio-worthy content and measurable results
• Mentorship and insight into marketing and business
• Access to software such as Shopify (website, reporting, flow for data analysis), Canva for content creation