Gig: Spring Fundraising Campaign: Marketing, Communications & Donor Engagement Strategy

The Project
Charlotte Bilingual Learning Center seeks a motivated and creative Marketing & Communications Intern to support the planning, development, and implementation of our Spring 2027 Fundraising Campaign. Working alongside the Advancement team, the intern will gain hands-on experience developing a comprehensive nonprofit marketing and communications campaign designed to increase community awareness, strengthen donor engagement, and support fundraising goals. The intern will assist with campaign messaging, social media strategy, digital content creation, donor communications, and storytelling initiatives that highlight the impact of CBLC's Preschool, Family Programs, and Workforce Development programs. • Spring Campaign Marketing: Assist in developing campaign messaging, communication strategies, promotional materials, and a social media content calendar. • Donor Communications: Support the creation of fundraising emails, donor appeals, impact stories, and stewardship communications. • Social Media Management: Draft engaging captions, create digital content, and support campaign promotion across multiple platforms. • Content Creation and Design: Develop graphics, promotional materials, and digital assets using tools such as Canva and Adobe Express. • Impact Storytelling: Help identify and communicate compelling stories that demonstrate CBLC's mission and community impact. • Grant Research: Research potential funding opportunities aligned with early childhood education, family engagement, workforce development, and educational equity. • Corporate Partnership Research: Identify prospective corporate sponsors and community partners whose philanthropic priorities align with CBLC's mission. • Marketing Evaluation: Assist in reviewing campaign engagement and communications performance to identify opportunities for improvement. The intern will collaborate with Advancement staff and have opportunities to learn from program leaders, gaining a comprehensive understanding of nonprofit operations, marketing, philanthropy, and community engagement.

Learning Experience
This internship provides practical experience in nonprofit marketing, fundraising, strategic communications, and philanthropy while allowing the student to contribute to a mission-driven organization. The student will develop skills in: • Marketing strategy: Plan, implement, and evaluate an integrated fundraising communications campaign. • Digital marketing: Build content calendars and adapt messaging across channels. • Fundraising and donor communications: Learn how nonprofits cultivate donors, communicate impact, and write effective appeals. • Content creation and design: Create campaign-ready materials using digital design tools. • Grant research: Identify funding prospects and understand basic grant development. • Corporate engagement: Research and assess prospective community partners. • Campaign evaluation: Review engagement metrics and recommend improvements. • Professional development: Build collaboration, project management, creativity, and communication skills. The student will receive mentorship from Advancement professionals and opportunities to collaborate with program leaders.

Outcomes
1. Spring Fundraising Campaign Communications Plan • Campaign messages, audiences, communication channels, calls to action, and an implementation timeline. 2. Social Media Content Calendar • Draft campaign calendar, captions, creative concepts, and sample branded graphics. 3. Donor Engagement and Fundraising Communications • Draft donor-facing email appeals, impact stories, and channel-specific campaign messages. 4. Grant and Corporate Partnership Research • Research tracker of aligned grant opportunities and potential corporate/community partners, with prioritized recommendations. 5. Campaign Evaluation and Recommendations • Review available engagement metrics and suggest improvements for donor engagement and visibility. 6. Final Project Summary • Present completed work, lessons learned, and recommendations to the Advancement team. UNC Charlotte Gig Training Program