Social Media Marketing Intern

About Better Worn

Better Worn is a modern buy-sell-trade clothing store opening in Charlotte, NC. We're creating a curated shopping experience that blends contemporary fashion, vintage finds, and designer pieces while keeping quality clothing in circulation.

As a startup, we're building our community from the ground up—and we're looking for a creative, trend-savvy Social Media Marketing Intern to help launch the brand and make Better Worn one of Charlotte's most talked-about retail destinations.

Position Overview

You'll play a key role in helping launch a new retail business by developing engaging content, growing our online presence, and turning followers into loyal customers and sellers.

You'll work directly with the founder to shape Better Worn's voice and build excitement before and after opening.

What You'll Do

Content Creation

• Create engaging TikTok and Instagram content
• Film and edit short-form videos (Reels & TikToks)
• Photograph clothing, store updates, and events
• Assist with content planning and scheduling
• Keep up with trends, sounds, and viral formats

Community Growth

• Grow Instagram and TikTok followers organically
• Respond to comments and direct messages
• Build relationships with local creators and influencers
• Engage with Charlotte fashion and lifestyle communities

Drive Foot Traffic

Create campaigns that encourage people to:

• Visit the store
• Sell their clothing to Better Worn
• Shop new arrivals
• Attend store events
• Share Better Worn with friends

Seller Acquisition

Develop creative campaigns encouraging customers to:

• Bring in clothing to sell
• Trade items for store credit
• Learn how our buying process works
• Become repeat sellers

Brand Marketing

Help establish Better Worn's personality by creating content around:

• Styling inspiration
• Fashion education
• Sustainable shopping
• Behind-the-scenes store operations
• New inventory arrivals
• Employee spotlights
• Community events

Website & Blog (Bonus)

Assist with:

• SEO-friendly blog posts
• Fashion trend articles
• Sustainability content
• Buying guides
• Store announcements

Examples include:

• "10 Things We Always Buy"
• "Charlotte's Guide to Thrifting"
• "How Buy-Sell-Trade Works"
• "Why Shopping Secondhand Matters"

We're Looking For Someone Who

• Loves fashion, vintage, and resale culture
• Is active on TikTok and Instagram
• Understands current social media trends
• Can shoot and edit mobile video
• Has strong writing skills
• Is organized and self-motivated
• Enjoys being creative and trying new ideas
• Wants hands-on startup experience

What You'll Gain

• Real startup marketing experience
• Direct mentorship from the founder
• Opportunity to shape a brand from day one
• Portfolio-worthy social media campaigns
• Experience with retail and fashion marketing
• Flexible schedule
• Potential opportunity for future paid employment

Ideal Candidate

You're the kind of person who notices what brands are doing well on social media before everyone else. You know what makes people stop scrolling, save a post, or share it with friends. You're excited by the idea of building a brand from scratch, testing creative ideas, and seeing your work directly impact store traffic, customer loyalty, and business growth. If you love fashion, storytelling, and creating content that gets people talking, we'd love to meet you.