Gig: Charlotte clubhouse project elevate

The Project
Project Goals • Improve website structure, content quality, and user experience. • Enhance brand visibility across digital platforms. • Establish repeatable processes, templates, and tools for future marketing activities. • Support internal team with content creation, analytics, and optimization.

Learning Experience
The Digital Marketing Internship provides the student with meaningful, hands-on experience that builds real professional skills. Throughout the 40-hour project, the student will gain: 1. Real-World Digital Marketing Experience • Apply classroom knowledge to actual marketing tasks for a live organization. • Work directly on website updates, social media strategy, and email marketing execution. 2. Portfolio-Ready Work • Produce tangible deliverables such as graphics, social content, email templates, and webpage builds. • Add completed projects to a professional portfolio, showcasing measurable impact. 3. Website Development Skills • Strengthen skills in platforms like Wix, WordPress, or Squarespace (depending on your site). • Learn how to do audits, make UX improvements, and publish updates in a real environment. 4. Content Creation & Branding Experience • Practice writing for different audiences and platforms. • Gain experience designing branded digital content pieces for social media and email campaigns. 5. Analytics & Reporting Skills • Learn how to use analytics dashboards to measure performance. • Build baseline reports and KPIs—skills that are highly valued in marketing roles. 6. Project & Time Management • Manage a structured 40-hour project with clear deliverables and milestones. • Strengthen planning, communication, and accountability skills. 7. Mentorship & Professional Development • Receive feedback, guidance, and support from marketing/leadership staff. • Build confidence working with stakeholders and presenting recommendations. 8. Resume & Career Growth • Gain experience directly aligned with digital marketing, communications, and business roles. • Have strong accomplishments and bullet points to add to a resume immediately. 9. Experience Working in a Mission-Driven Organization • Contribute to impactful work and understand how marketing supports community-focused programs. • Gain insight into nonprofit operations, audiences, and messaging strategy.

Outcomes
A. Website Development & Optimization • Audit current website for layout, content gaps, outdated information, and functionality issues. • Implement minor design improvements within platform capabilities (colors, fonts, formatting consistency, image optimization). • Update existing pages with refreshed copy, improved calls-to-action, and corrected navigation items. • Build out up to 2 new pages (ex: About, Programs, Events, or Donate) based on provided content. • Ensure mobile responsiveness and basic accessibility (alt text, readable hierarchy). • Deliverable: Website audit checklist + completed updates published. B. Social Media Support • Create a 30-day social media content plan (calendar with recommended posts, captions, hashtags). • Design 6–10 branded content graphics using Canva or similar platforms. • Optimize bios, links, and profile details across platforms. • Draft one short-form video concept (optional). • Deliverable: Social media calendar + content folder. C. Email Marketing Support • Review past email campaigns and identify improvement areas for open-rates and engagement. • Build up to 2 email templates (newsletter and announcement). • Draft one email newsletter based on provided organizational updates. • Deliverable: Email templates + 1 draft newsletter. ⸻ D. Digital Analytics & Reporting • Set up or refine analytics tracking (Google Analytics, Meta insights, link tracking). • Provide a simple baseline metrics report (website traffic, top pages, social performance). • Create a recommended KPIs list for ongoing monitoring. • Deliverable: 1-page analytics summary + KPI tracker. ⸻ E. Documentation & Handover • Compile all created assets, logins (if applicable), and recommendations into a final handover document. • Provide a brief summary of completed tasks and suggested next steps for continued growth. • Deliverable: Final project packet UNC Charlotte Gig Training Program