Social Media Manager, Flagship Accounts
UNC Charlotte
Part-Time
Closes on Sunday, April 28, 2024
Job Description
As a member of the University Social Media Team, the Social Media Manager (Flagship Accounts) will be responsible for the following tasks:
- Primary account manager of all UNC Charlotte flagship social media accounts
- Includes oversight of all aspects of @unccharlotte social presence, including content development, posting, copywriting, planning, asset management, and coordination
- Diligently applies institutional personality to all social media communications (i.e. brand voice, tone, and style)
- Ensures the UNC Charlotte brand is visually represented across all social media efforts
- Leads community management and institutional response across social media channels (i.e. answering questions, DMs)
- Executes real-time social media content at events or engagements when appropriate
- Supports content and campaign development efforts, developing tasks and work plans
- Responsible for surprise and delight opportunities (i.e. giveaways, candid interactions, real-time activations)
- Participate in meetings to provide social media guidance, direction, and insight to UCOMM colleagues
- Remains up to date on content trends in the social media space and recommends content solutions to boost social media engagement
- Works with the Social Media Specialist to execute quarterly reports to track performance over time
- Monitors the social media space on designated days, including some nights and weekends
- Collaborates with the social media team on other social media-related duties as needed, including content tagging and classifications, maintaining on-campus partnerships, facilitation of video and photography shoots, and other social media-related duties as assigned