STW: Social Media Student Content Creator

The Niner POV Student Content Creator is a storyteller for UNC Charlotte’s flagship social media channels. 

Creators capture authentic campus moments, student experiences, trends, and real-time content that help shape UNC Charlotte’s voice and reach prospective and current students.This is a hands-on creative position ideal for students interested in content creation, social media, videography, marketing, or communications.

Content Creation & Capture

• Film short-form vertical (9:16) content highlighting student life, campus culture, academics, athletics, and events  .

• Create trend-based content using relevant audios, memes, and POV formats.

• Capture real-time moments on campus (weather, spontaneous happenings, events).

• Upload raw footage, photos, or finished videos to the shared creator folder or shared iPhone album for immediate use by the flagship team.

Content Pitching & Planning

• Participate in biweekly idea-pitching sessions or provide on-the-spot ideas via group chat.

• Proactively identify trends on TikTok, Reels, and Shorts that fit the UNC Charlotte brand.

Collaboration & Brand Alignment

• Work closely with the flagship social media team for approvals, creative direction, and feedback.

• Follow UNC Charlotte brand guidelines, safety expectations, and privacy requirements when filming on campus.

Professional Communication

• Respond promptly to messages, deadlines, and assignments.

• Maintain professionalism when representing UNC Charlotte in any capacity.

Qualifications

Required:

• Must be a current UNC Charlotte student.

• Sophomore, Junior, or Senior standing preferred.

• Strong creativity, visual storytelling skills, and familiarity with short-form social platforms.

• Ability to work independently, meet deadlines, and take direction.

• Portfolio 

• Comfort being on camera and/or filming others.

Preferred:

• Experience in TikTok, Instagram Reels, or YouTube Shorts creation.

• Basic editing abilities (CapCut, Adobe Premiere Rush, etc.).

• Interest in marketing, digital storytelling, or social media strategy.

• Reliability and strong communication skills.