Gig: Building the Baddies: Social Media Growth & Community End of Year Engagement
UNC Charlotte Gig Training Program
Campus Internship
Closes on Monday, August 31, 2026
Job Description
Baddies in Tech is a global community and professional development platform built to advance the careers of women in technology. We bridge the gap between ambition and access, empowering our members through curated career resources, mentorship, and experiences that inspire growth and belonging. What started as a grassroots movement has evolved into a multi-platform ecosystem designed to create lasting impact for under represented women in technology. Baddies in Tech hosts in person events, online webinars, multi day conferences, wellness retreats, volunteer opportunities and more.
The Project
Digital Growth & Community Engagement Intern
Learning Experience
The student will gain hands-on experience in social media strategy, content creation, and community engagement. They will develop skills in analytics tracking, audience growth, and brand voice development while working directly with the Baddies in Tech team. This experience will provide a tangible portfolio of work, exposure to the tech and DEI space, and the opportunity to build professional connections that support their career growth.
Outcomes
Expected Outcomes: Social Media Growth & Community Engagement
Project Scope
Total Hours: 30 hours over 8 weeks
Weekly Commitment: Approximately 3.75 hours per week
Focus Areas: Social media strategy, content creation, community engagement, and analytics
Week 1-2: Foundation & Strategy (7.5 hours)
Audit current social media presence (Instagram, LinkedIn, TikTok)
Review engagement metrics and content performance
Research competitor and peer accounts for best practices
Develop a content calendar for weeks 3-8
Set weekly growth and engagement goals
Week 3-6: Content Creation & Community Engagement (15 hours)
Create and schedule 3-5 posts per week across platforms
Draft engaging captions and copy aligned with Baddies brand voice
Design or source visuals, graphics, and video content
Respond to comments, messages, and engage with community
Track weekly growth and engagement metrics
Experiment with 1-2 content formats (e.g., carousels, reels, polls)
Week 7-8: Analysis & Handoff (7.5 hours)
Compile weekly and total growth metrics (followers, reach, engagement)
Identify top-performing content and why it worked
Summarize lessons learned and recommendations for next phase
Create a content or strategy handoff document for the next intern or team
Present findings and recommendations to the Baddies in Tech team
Measurable Outcomes
Follower Growth: Increase followers by 5-10% across platforms
Engagement Rate: Maintain or improve engagement rate (likes, comments, shares)
Content Output: 20-30 posts across platforms over 8 weeks
Community Interaction: Respond to all comments and messages within 24-48 hours
Growth Insights: Clear recommendations for content strategy moving forward
Portfolio: Intern leaves with a portfolio of content they created and metrics they drove
Key Skills Intern Will Develop
Social media strategy and planning
Content creation and copywriting
Community management and engagement
Analytics tracking and reporting
Brand voice and storytelling
On-Campus Employment (UNC Charlotte Departments Only)
UNC Charlotte Gig Training Program