Deputy Athletic Director/Chief Revenue Officer

UNC Charlotte

Part-Time
Closes on Wednesday, July 1, 2026

Job Description

The Deputy Athletics Director / Chief Revenue Officer serves as a senior executive on the Athletics Director’s leadership cabinet, with primary responsibility for driving comprehensive revenue generation, brand elevation, and fan experience innovation across all external affairs units. This role requires a forward-thinking and entrepreneurial leader who can translate bold ideas into measurable results—seamlessly blending creative strategy with disciplined commercial execution to grow a dynamic and sustainable athletics enterprise.The Chief Revenue Officer will cultivate and lead strategic partnerships with the City of Charlotte, corporate stakeholders, and the broader community to position the 49ers as a premier destination for sports, entertainment, and civic engagement. Through collaboration, innovation, and data-informed decision-making, this leader will enhance the department’s visibility, expand its revenue portfolio, and elevate the overall brand experience.
  • Develop and execute a comprehensive, multi-year external revenue growth strategy across all business verticals
  • Set and surpass aggressive annual revenue targets in sponsorships, ticketing, premium hospitality, concessions, licensing, and event revenue
  • Build and manage a unified P&L across all external affairs units, delivering consistent year-over-year revenue growth
  • Identify, negotiate, and close high-value partnerships, including naming rights, multimedia rights, and marquee sponsorship deals
  • Leverage data analytics and market intelligence to refine pricing models, revenue forecasting, and go-to-market strategies
  • Evaluate, negotiate, and manage vendor and third-party contracts (multimedia rights, ticketing platforms, concessions, hospitality, secondary market) to optimize value and performance
  • Serve as the chief creative and brand ambassador for Charlotte Athletics, translating bold ideas into compelling, memorable fan and community experiences
  • Conceive and launch signature brand campaigns, game-day entertainment concepts, and promotional programs that drive attendance, fan engagement, and national visibility
  • Champion innovation in content creation, digital media, and visual storytelling to build a distinctive 49ers identity
  • Lead the development and execution of integrated marketing campaigns across traditional, digital, and social platforms
  • Drive the creative strategy for major milestones — naming rights launches, capital campaigns, championship moments, and special events
  • Serve as a primary liaison between Charlotte Athletics and the City of Charlotte, building authentic partnerships that advance shared civic goals around sports, culture, and community investment
  • Develop and execute community engagement initiatives that deepen relationships with Charlotte-area businesses, civic organizations, faith communities, schools, and neighborhood groups
  • Position Charlotte Athletics as an anchor institution in the Charlotte sports and entertainment ecosystem, collaborating with the Charlotte Hornets, Charlotte FC, Carolina Panthers, and other sports/entertainment entities
  • Create programming that celebrates Charlotte’s diverse and growing population, ensuring the 49ers brand is inclusive, accessible, and reflective of the community it serves
  • Identify and activate cause-marketing and corporate social responsibility partnerships that generate revenue while advancing the social good
Part-Time UNC Charlotte
Deputy Athletic Director/Chief Revenue Officer - 171004