Marketing Research Internship (12-Week Project) – Non-Profit Organization

We are seeking a Marketing Research Intern for a 12-week project to help define key buyer personas for our non-profit, Arin’s Good Girl Dog Treats (AGGDT).  AGGDT employs individuals with disabilities to bake and sell all-natural dog treats. The intern will conduct research to identify and differentiate distinct buyer personas, supporting the creation of targeted marketing strategies.

The ideal candidate will:

• Be familiar with qualitative and quantitative research methodologies, including interviews, focus groups, surveys, and data analysis
• Be comfortable conducting research through in-person and virtual interactions to gather insights from diverse customer groups
• Have strong analytical skills to synthesize data and develop detailed, actionable persona profiles for distinct target audiences
• Work independently while receiving weekly check-ins with a mentor for guidance and support
• Present research findings and recommendations on how to effectively reach and engage each persona through tailored marketing strategies

Candidate should have completed or be currently enrolled in courses that cover:

• Market Research & Analytics: Familiarity with data collection, analysis, and interpretation
• Consumer Behavior: Understanding how consumer decisions are made and influenced
• Branding and Positioning: Knowledge of how to position products effectively based on target audiences

This internship is an excellent opportunity to apply research skills in a meaningful, real-world project while contributing to a non-profit's mission-driven work.