UIP: Communications/Social Media Intern

The Internship
The ELTI seeks a communications/social media intern to assist with outreach to its constituents, which include potential students, current students, program alumni, parents, government sponsors, agents, and others. The incumbent will assist with creating a social media strategy and with post creation and publication across various platforms. Responsibilities include, but are not limited to, updating existing social media platforms, and researching/recommending new and innovative social media applications in order to raise brand awareness and increase student engagement. The scope of the project would include learning about the ELTI, its constituents, and the existing social media platforms used by the program. The incumbent would take charge of updating the ELTI's profile on these platforms, suggesting new areas of outreach to program stakeholders, and presenting innovative and efficient processes for future maintenance and use by the ELTI staff. This project will also involve comparing social media outreach utilized by peer programs in order to ensure relevancy in our own approach.

Learning Experience
The incumbent will benefit from this experience by learning more about international education, including multicultural, multicultural student populations. The student will also gain experience in the design of a social media/marketing plan with deliverables for the program. The incumbent will also gain valuable skills through the applied experience of researching trends among peer institutions and developing a social media campaign. The expected outcomes will include an updated and enhanced social media presence for the program, updated and improved outreach materials, and an actionable plan for continued maintenance of social media platforms by program staff.

Outcomes
--Existing social media use review --Creation of social media outreach plan --Updating and improving social media use and outreach On-Campus Employment (UNC Charlotte Departments Only) UNC Charlotte Career Center