Senior Enablement Strategy Leader

Description

Location: On site at location listed in job posting.

Summary

Owns the discovery, design, and delivery of behavior-based sales enablement that improves frontline associate performance and client outcomes. Combines deep field immersion, behavioral insight, and data to create practical tools (playbooks, talk tracks, calculators, prompts, behavior guides, and workshops). Partners cross-functionally to pilot, measure, and scale what works aligned with brand, risk/compliance, and ethical sales practices.

Key responsibilities

Content design and enablement

• Develop clear, actionable behavior guides, playbooks, call guides, workshop decks, and toolkits that translate frameworks into daily branch routines; gather field feedback to refine content and delivery.

• Establish and manage the end-to-end process (planning, content creation, version control, delivery, feedback loops) for Red Live and weekly huddle packets; connect field insights to our behavior strategy and translate them into practical tools that improve associate performance.

• Build microlearnings/job aids, maintain version control, feedback loops, and "what changed and why" summaries.

• Ensure all content aligns with brand standards, risk/compliance expectations, and ethical sales practices.

• Optimize for findability and in-branch use (mobile-friendly, quick-reference formats); localize and ensure accessibility where needed.

• Establish governance for versioning, approvals, and retirement of tools and content.

Upskilling Workshops

• Design interactive workshops, cohort sessions, and webinars for retail associates and leaders.

• Run practice-based sessions (role plays, simulations, peer coaching) to build confidence and consistency in execution.

• Deliver train-the-trainer programs, office hours, and calibration sessions; provide facilitator kits and manager coaching toolkits.

• Use data storytelling to recommend scale/iterate/retire decisions; maintain a living playbook of "what works."

Field immersion, coaching, and adoption

• Maintain a structured "voice of the field" program (branch days, ride-alongs, call observations, client shadowing) to capture real behaviors and real voices.

• Conduct field observations and virtual coaching to reinforce behaviors (daily huddles, conversation frameworks, referral routines, appointment discipline, pipeline management).

• Build tools to support Branch Managers and Market Leaders with observation guides, huddle agendas and topics,ect.

Risk, compliance, and controls

• Embed compliant and ethical behaviors into all materials; collaborate with Compliance/Legal to validate guidance supports UDAAP, Fair Lending, BSA/AML, privacy, and disclosure requirements.

• Reinforce documentation standards and appropriate use of systems during training and coaching; support clean controls and audit readiness on sales practices.

Cross-functional collaboration and change management

• Work with Marketing, Product, Digital, Learning & Development, Analytics, and Operations to sequence launches, align messaging, and ensure smooth adoption of new tools and offers.

• Build audience-specific communication plans, leader talking points, cascade kits, and cutover timelines for new frameworks, technologies, and process updates.

Qualifications

Education

• Bachelor's degree or equivalent experience.

Experience

• 5-8 years in retail banking, consumer sales enablement, training/facilitation, or branch/market leadership with a track record of developing front-line associates and improving sales routines.

• Proven ability to convert field insights into behavior guides, workshops, and sales tools used by retail associates in-branch.

Skills

• Writing and guide creation: Exceptional writer who produces clear, actionable behavior guides and sales tools (playbooks, talk tracks, checklists, huddle notes) that associates can use in-branch; plain-language, compliant, and role-specific.

• Coaching and facilitation: Strong presence, practical coaching methods, and ability to influence without authority.

• Sales execution: Knowledge of client discovery, needs-based conversations, referral generation, appointment discipline, and pipeline management in a branch setting.

• Tools: Microsoft 365 (PowerPoint, Word, Excel, Teams); CRM platforms (e.g., Salesforce or similar).

• Risk/compliance: Working knowledge of consumer banking regulations and ethical Improved client satisfaction/NPS and favorable complaint trends tied to sales interactions.

About Us

First Horizon Corporation is a leading regional financial services company, dedicated to helping our clients, communities and associates unlock their full potential with capital and counsel. Headquartered in Memphis, TN, the banking subsidiary First Horizon Bank operates in 12 states across the southern U.S. The Company and its subsidiaries offer commercial, private banking, consumer, small business, wealth and trust management, retail brokerage, capital markets, fixed income, and mortgage banking services. First Horizon has been recognized as one of the nation's best employers by Fortune and Forbes magazines and a Top 10 Most Reputable U.S. Bank. More information is available at www.FirstHorizon.com (https://urldefense.com/v3/\_\_https:/www.firsthorizon.com/\_\_;!!Cz2fjcuE!hpq9hPnrucZCPIAVPojVESItIq-FPzhurNdCrQ3JE8Rkx3gMd70nIk6\_kmPxl66\_oJCEsXs0gNunPowMAMHCmBYPOtUxUGI$) .

Benefit Highlights

• Medical with wellness incentives, dental, and vision

• HSA with company match

• Maternity and parental leave

• Tuition reimbursement

• Mentor program

• 401(k) with 6% match

• More -- FirstHorizon.com/First-Horizon-National-Corporation/Careers/Our-Benefits

Follow Us

Facebook (https://www.facebook.com/FirstHorizonBank)

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LinkedIn (http://www.linkedin.com/company/first-horizon-bank)

Instagram

YouTube (https://www.youtube.com/channel/UCEVs5OMj-b0H9Dr5Q209\_-Q)

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

This employer is required to notify all applicants of their rights pursuant to federal employment laws.

For further information, please review the Know Your Rights (https://www.eeoc.gov/poster) notice from the Department of Labor.