Senior Digital Marketing Specialist - Paid Social

General information

Ref # 21976

Remote? No

Ally and Your Career

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Ally Financial only succeeds when its people do - and that's more than some cliché people put on job postings. We live this stuff! We see our people as, well, people - with interests, families, friends, dreams, and causes that are all important to them. Our focus is on the health and safety of our teammates as well as work-life balance and diversity and inclusion. From generous benefits to a variety of employee resource groups, we strive to build paths that encourage employees to stretch themselves professionally. We want to help you grow, develop, and learn new things. You're constantly evolving, so shouldn't your opportunities be, too?

The Opportunity

The Paid Social Marketing Sr. Specialist sits within the Digital Marketing In House Agency team at Ally. This individual will be tasked with helping us execute our in-house support of paid social campaign execution across multiple channels and lines of business. The ideal candidate has previous hands-on-keyboard execution experience either from agency or advertiser direct experience.? The successful candidate will possess a track record of perfecting campaign strategies and execution with an audience-first mindset. This person will have to partner with various teams across the organization, including IT, Analytics, and onsite personalization teams, in addition to external platform partners. They will also need to be process-oriented as we grow this program's scope over the next year.

The Work Itself

• Manage marketing budget including reconciling payments and general ledger charges on monthly basis and working with program managers to forecast future expenditures.
• Update marketing metrics scorecards each month.
• Daily monitoring of rates displayed in Ally Bank digital advertising.
• As well as management of the Ally Bank rate process.
• Monthly audit of Campaign Manager to ensure marketing program managers are following the approved process for receiving Brand, Legal and Compliance approval for all marketing materials.
• Organize and coordinate marketing and creative governance processes Reconcile agency SOW usage on a quarterly basis.
• Execute and manage all Purchase Order and Purchase Requisitions for marketing programs.
• Assist Marketing Managers in development of presentations.

The Skills You Bring

Job Responsibilities

• Optimize & execute as a hands-on-keys trader for Ally Paid Social Media programs across Facebook/Instagram, Pinterest, Twitter, Snapchat, LinkedIn, TikTok, and other emerging social channels.

• Responsible for daily execution of targeting tactics inclusive of creation of custom audiences, bid adjustment and budget management using native social platform interfaces or social marketing technology platforms.

• Collect and analyze data, identify trends and proactively communicate insights ensuring positive KPIs across different lines of business.

• Collaborate with internal and external partners to present learnings and maximize the value of the programs.

• Support the digital marketing team in set up processes inclusive of checking ad serving set up, tracking parameters and reporting capabilities.

• Develop and maintain a testing plan to maximize investment value and traffic, share insights with brand, media, and creative teams.

• Continually learn, advancing skills and knowledge of online advertising, financial services, and competitive trends. Share new developments with the team and how to leverage them.

Qualifications

• Bachelor's degree in marketing or relevant field of study preferred

• 3+ years online paid social experience required as a campaign analyst, media planner/buyer, account manager or hybrid; other online advertising background a plus

• Previous experience working with ad tech such as an ad server, CRM, SEM tools or paid marketing platform highly recommended.

• Familiarity with online analytics packages measuring last-touch or multi-touch attribution and the programmatic display/paid social landscape, including mobile-measurement partners

• Proven ability to successfully manage internal and external partner relationships

• Strong MS Excel abilities, including the ability to use formulas, functions & pivot tables. Tableau and SQL are a plus.

• Understanding of A/B and multivariate testing

• Familiarity with statistics and online advertising metrics

• Proficient in MS Office suite (PowerPoint, Outlook, Word)

• Positive and productive interpersonal, oral and written communication skills

• Ability to work independently as well as collaboratively?

• Detail oriented with a commitment to strong results

How We'll Have Your Back

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Ally's compensation program offers market-competitive base pay and pay-for-performance incentives (bonuses) based on achieving personal and company goals. But Ally's total compensation - or total rewards - extends beyond your paycheck and is designed to support and enrich your personal and professional life, including:

• Time Away: competitive holiday and flexible paid-time-off, including time off for volunteering and voting.
• Planning for the Future: plan for the near and long term with an industry-leading 401K retirement savings plan with matching and company contributions, student loan and 529 educational assistance programs, tuition reimbursement, and other financial well-being programs.
• Supporting your Health & Well-being: flexible health and insurance options including dental and vision, pre-tax Health Savings Account with employer contributions and a total well-being program that helps you and your family stay on track physically, socially, emotionally, and financially.
• Building a Family: adoption, surrogacy, and fertility support as well as parental and caregiver leave, back-up child and adult/elder day care program and childcare discounts.
• Work-Life Integration: other benefits including LifeMatters® Employee Assistance Program, subsidized and discounted Weight Watchers® program and other employee discount programs.

Who We Are:

Ally Financial is a customer-centric, leading digital financial services company with passionate customer service and innovative financial solutions. We are relentlessly focused on "Doing it Right" and being a trusted financial-services provider to our consumer, commercial, and corporate customers. For more information, visit www.ally.com.

Ally is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity or expression, pregnancy status, marital status, military or veteran status, genetic disposition or any other reason protected by law.

Where permitted by applicable law, must have received or be willing to receive the COVID-19 vaccine by date of hire to be considered, if not currently employed by Ally.

We are committed to working with and providing reasonable accommodation to applicants with physical or mental disabilities. For accommodation requests, email us at work@ally.com. Ally will not discriminate against any qualified individual who is capable of performing the essential functions of the job with or without reasonable accommodation.

Base Pay Range:

An individual's position in the range is determined by the scope and responsibilities of the role, work experience, education, certification(s), training, and additional qualifications. We review internal pay, the competitive market, and business environment prior to extending an offer.

Emerging: 70000

Experienced: 95000

Expert: 120000

Incentive Compensation: This position is eligible to participate in our annual incentive plan