Multimedia Account Executive

A Multimedia Account Executive is a media sales professional responsible for developing and selling marketing solutions that align client brands with a station’s news content, original and syndicated programming, and custom digital marketing solutions. This role focuses on blending advertiser messages organically into news segments, digital platforms, or sponsored content within the station’s editorial environment while generating leads for the customer. Areas of interest – Mecklenburg, York, Union, Gaston, Iredell, Rowan, Cabarrus, Catawba, Lincoln and Burke Counties.

In This Position, You Will

Generate sales revenue for WCCB-TV & BAHAKEL DIGITAL through effective sales techniques to meet goals for:

• Television Advertising – using all available traditional local products
• Digital Marketing – both station assets and 3rd party extension products

Build and manage client relationships and help define media strategy and ROI goals.  Establish relationships with clients and the community and manage accounts including small businesses, small to mid-sized advertising agencies and media companies through:

• Prospecting
• Discovery and customer needs analysis
• Proposal planning, coordination, creation and presentation
• Negotiation and sale closing
• Campaign optimization and pace monitoring
• Post-sale reporting, analysis and campaign renewal