Section 1 - Organization/Department Profile:
● Solace Counseling & Consulting PLLC is an outpatient mental health practice with a diverse staff. We specialize in treating women dealing with anxiety, trauma, depression, PTSD, and OCD. Our services include individual, couples, and group counseling.

Section 2 - Description of the Project/Project Scope:
Project Name: Develop and Implement Strategic Marketing Plan.
The project would entail the following:
● Creating a comprehensive marketing plan that aligns with our business objectives and target audience.
● Utilizing social media, our website, and directory profiles to increase referrals and client engagement.
● Developing and implementing strategies to help associate Solace Counseling with keywords such as therapy, women’s mental health, anxiety, depression, and trauma.
● Conducting market research to identify professionals and businesses in the area that could benefit from our services.

Section 3 - Preferred Student Demographic and Qualifications:
We are seeking a Junior or Senior Marketing student.

Section 4 - Hours Required for Completion: A maximum of 40 hours.
Section 5 - Role Type (In-Person, Hybrid, or Remote): Hybrid.
Section 6 - Describe How the Student Will Benefit from Participation (Learning Experience):
The student will gain valuable marketing experience and develop critical thinking skills. There is an opportunity for a consultative job offer if the experience goes well. Additionally, the student will learn about mental health and the operations of a group practice.

Section 7 - Outline the Expected Outcomes:
● We would like for the marketing plan to increase the total number of clients by 30% by next summer.
● Increase our presence within the 28226 zip code.
● Build relationships with other health and wellness professionals in the community.
● Increase referrals by introducing new and innovative marketing strategies.
● Enhance our directory profiles to ensure they provide a good return on investment.