Job Summary: The Marketing and Growth Specialist will play a key role in driving the organization’s growth as outlined in our 2026 Vivid Vision. This dynamic position encompasses a wide range of responsibilities, including digital marketing, business development, client communication, and strategy, providing the opportunity to gain experience across multiple areas. The specialist will engage in direct client discussions, social media, go-to-market campaigns, sponsorships & events, and other growth initiatives, ensuring the role is impactful and interesting. Ultimately, this role is vital in increasing GLS’s visibility within the accounting industry and expanding our client base.

Essential Duties:                                                                                

Marketing Initiatives

• Drive marketing efforts to target new CPA firms and expand offerings for existing clients.
• Develop and execute marketing and communication strategies to engage state CPA associations, alliances, and governmental entities.
• Create digital marketing campaigns and manage social media including the development of a monthly social media calendar to grow brand awareness.
• Manage email marketing content, including the monthly newsletter to enhance client engagement.
• Promote GLS trainers for speaking engagements, podcasts, and guest articles.
• Develop and execute quarterly marketing and visibility strategies, including social media, go-to-market campaigns, and event sponsorships.
• Monitor campaign performance, analyze metrics, and adjust strategies as needed to achieve KPIs and ROI targets.

Business Development and Pipeline Management

• Plan and execute sales campaigns targeting firms, state CPA societies, and governmental entities.
• Conduct sales calls with current and prospective clients to discuss the various GLS training solutions available and help them identify the right mix of services.
• Manage the sales pipeline and ensure data quality by actively engaging with the CRM platform to monitor sales progress and contract status.
• Enhance customer experience by cultivating and maintaining strong relationships with clients and key partners.
• Coordinate activities and manage relationships with various trade and industry groups.

Website, YouTube, and SEO Management

• Perform basic website maintenance, ensuring the content is up-to-date and the user experience is optimized.
• Manage the company’s YouTube channel, including uploading content, optimizing video descriptions, and monitoring engagement.
• Implement and manage SEO strategies to improve the visibility of the website and digital content.

Marketing Collateral Creation

• Design marketing materials such as flyers, images, posters, and mailers using Canva.
• Develop a deep understanding of the firm’s brand and positioning to ensure consistency and compliance with brand standards.
• Purchase, track inventory, and disseminate promotional products.
• Create and maintain speaker one-sheets, course catalogs, and instruction documents for clients and prospects

Operations

• Draft engagement letters and ensure that contractual commitments to clients align with trainer schedules, avoiding double bookings.
• Plan and execute participation in industry trade shows and conferences, including sponsorship negotiation, planning booth logistics, attending occasional events, and documenting follow-up activities to ensure ROI.
• Manage multiple projects simultaneously, ensuring deadlines are met and deliverables are of the highest quality.
• Attend weekly and monthly all-hands meetings to communicate status.
• Conduct research and develop industry expertise, staying informed about the latest trends and developments in the accounting industry.

Required Skills & Abilities

• Strong client experience focus
• Proficient in Microsoft Office skills
• Ability to manage multiple projects and tasks, ensuring deadlines are met. This requires attention to detail, effective organization, prioritization, and time management skills.
• Quick learner with the ability to operate independently, make informed decisions, and utilize available resources efficiently.
• Professional written and verbal communication skills, with experience in sales and familiarity with the accounting industry being a plus.
• Ability to collaborate effectively in a remote or virtual environment.
• Proficient in creating marketing materials using Canva or similar tools.

Preferred Skills / Excited to Learn

• Industry Experience / Understanding of CPE and/or CPA firms
• Experience with Hubspot or other CRMs a plus
• Experience updating websites, managing a YouTube channel, and optimizing SEO is preferred.
• Strong marketing copywriting skills are helpful.