UIP: Social Media Student Coordinator

The Internship
Position Summary This role is designed to support marketing efforts managed by Enrollment Programs & Communications. The Social Media Student Coordinator(s) are responsible for photographing, filming and designing content for two offices of Enrollment Management’s social media channels, including Instagram, Facebook, and YouTube, as well as for digital advertisements. The SMSC(s) will assist with the coordination of the Social Media Ambassadors Program and serve as a peer supervisor for the student ambassadors associated with the program. The SMSC(s) may also assist with graphic design for digital and print marketing materials as well as assume other responsibilities as required by Enrollment Programs & Communications. Primary Job Duties Assist the Assistant Director of Marketing & Communications with the management of the Social Media Ambassadors, including coordinating group activities and planning aspects of monthly meetings (e.g. training, team building activities, etc.) Serve as a peer supervisor to approximately six Social Media Ambassadors (student leaders), including monitoring program requirements, providing support for content creation (e.g., photoshoots and filming) and monthly one-on-ones with each supervisee Assist with photography and videography, including serving as a photographer/videographer, setting up shoots, developing storyboards, and editing content Work with the Assistant Director of Marketing & Communications to generate, edit, publish and share engaging content weekly on social media accounts Engage with social media followers on social media accounts Assist with the content development for paid social media advertising Use Adobe Creative Suite products, such as Photoshop, Lightroom, and Premiere Pro, to develop, edit and finalize content Utilize Enrollment Programs & Communications’ digital asset management system for photo management and usage

Learning Experience
Developing targeted content for an online community of over 10,000 users Coordinating strategic direction of channels including ideation, content creation, and analysis of content Daily listening, monitoring and community management across multiple social media channels Demonstrated ability to communicate social media’s role in marketing campaigns Live event coverage on branded social media channels Opportunities to attend meetings with clients for creative briefing of projects Executing paid campaigns across Facebook, Instagram, Snapchat and TikTok Unique leadership and teamwork experience Direct team management and peer supervision for the Social Media Ambassador Program

Outcomes
Problem Solving: Analyze issues, think critically, make decisions, and overcome challenges. Obtain, interpret, and use knowledge, facts and data to make decisions, Communications: Articulate thoughts and ideas effectively and efficiently, using verbal, non-verbal, digital and written methods Teamwork: Build collaborative relationships by valuing others and taking responsibility for your role within a team. Technology Application: ​Select and use appropriate technology to solve problems and accomplish goals. Leadership: Use interpersonal skills to coach, motivate and develop others, recognizing their strengths to achieve common goals/shared vision. Professionalism: Demonstrate responsible work habits (i.e. punctuality, accountability, workload management) while displaying integrity and ethical behavior (i.e. acknowledge and learn from mistakes). Self-Awareness: Understand one's skills, strengths, experiences and areas for improvement in order to explore career options, take the steps necessary to pursue opportunities and understand how to advocate for personal and professional success. On-Campus Employment (UNC Charlotte Departments Only) UNC Charlotte Career Center