Marketing Intern

The Role

Are you a marketing student eager to gain hands-on experience in both cutting-edge AI marketing and traditional local outreach? We are seeking a dynamic and proactive Marketing & AI Intern to join our team this summer. In this multifaceted role, you will not only drive AI-powered marketing initiatives but also engage directly with our community, manage our online presence, and coordinate with external partners. You will be directly impacting how a successful local business communicates, generates leads, and scales in 2026.You will work directly with the owner, Shawn Kalgren, to experiment with, implement, and optimize a comprehensive marketing strategy.

Key Responsibilities

•AI Marketing Initiatives: Utilize tools like ChatGPT, Claude, or specialized CRM AI to draft high-quality, SEO-optimized blog posts, social media updates, and email newsletters focused on exterior home renovations.

•Social Media Management: Create, schedule, and publish engaging content across our social media platforms (e.g., Facebook, Instagram, LinkedIn) to build brand awareness and community engagement.

•Jobsite Radius Marketing: Conduct door-to-door outreach in neighborhoods surrounding active job sites, distributing marketing materials and engaging with potential customers.•Website Updates: Assist with minor content updates, blog posts, and image management on the company website to ensure accuracy and freshness.

•Digital Agency Coordination: Act as a liaison between SHS Pros and our two digital marketing agencies, ensuring alignment on campaigns, sharing assets, and tracking progress.

•Customer Review Generation: Implement strategies to encourage satisfied customers to leave online reviews on platforms like Google, Yelp, and Facebook.•Visual Marketing: Experiment with AI image generation tools to create compelling "before and after" visuals and marketing assets for our roofing, siding, and window services.

•Market Research: Leverage AI to analyze local market trends, competitor content, and customer sentiment in the Charlotte area.

•Performance Tracking: Monitor the engagement and success of all marketing efforts, reporting findings directly to leadership.What We’re Looking For

Education

Currently enrolled as a Junior or Senior pursuing a degree in Marketing, Communications, Business, or a related field at a university in the Charlotte area (e.g., UNC Charlotte).

•Proactive & Outgoing: Comfortable with direct customer interaction (e.g., door-to-door marketing) and eager to represent the company in the community.

•Tech-Savvy: A strong curiosity and basic proficiency with generative AI tools (text and image), as well as familiarity with social media platforms and basic website content management.

•Strong Communicator: Excellent written and verbal communication skills, with a sharp eye for maintaining brand voice and authenticity.•Self-Starter: Highly organized, detail-oriented, and capable of working independently in a hybrid environment.

•Local Focus: An interest in local business marketing and the home services industry is a major plus.What You’ll Gain•Comprehensive Marketing Experience: Hands-on experience across digital, AI-driven, and traditional local marketing strategies.

•Mentorship: Direct guidance and feedback from a successful small business owner.

•Portfolio Building: The opportunity to build a robust portfolio of published content, successful campaigns, and real-world marketing results.

•Competitive Pay: $16.00 - $18.00 per hour.How to ApplyPlease submit your resume and a brief cover letter (or a short video introduction) explaining why you are interested in this diverse marketing role. As part of your application, please include one example of a prompt you would use to generate a social media post about the benefits of energy-efficient replacement windows in Charlotte, NC.Southern Home Services, LLC is an equal opportunity employer.