Public Relations and Social Media Support

Trinity Episcopal School is seeking a tech-savvy and creative individual to serve as our Social Media Support Specialist beginning January 2025. This part-time role reports to the Marketing & Communications Director and supports the school’s communications and marketing team with a focus on media content creation and event coverage. The ideal candidate has a keen eye for visual storytelling and is comfortable working in a dynamic school environment. The Social Media Support Specialist supports the work of the School by promoting the mission, values and policies of Trinity Episcopal School.

Job Description

Primary Responsibilities:

Social Media Strategy & Management

• Develop and implement a comprehensive social media strategy to grow engagement, increase followers, and enhance brand awareness across platforms (e.g., Facebook, Instagram, X, Threads, LinkedIn, TikTok, YouTube).
• Maintain a consistent posting schedule with high-quality, engaging content that highlights school life, community, and values.
  
  

Content Creation & Storytelling

• Capture and produce compelling photos, videos, stories, and live content that reflect the vibrancy and diversity of the school community.
• Coordinate with faculty, staff, and students to identify content opportunities across campus.
  
  

Community Engagement

• Monitor and manage interactions on all official social media accounts, responding to messages and comments in a timely and professional manner.
• Foster a sense of connection and dialogue with followers, including parents, alumni, and prospective families.
  
  

Analytics & Reporting

• Track and analyze key performance metrics to evaluate content effectiveness and inform future strategies.
• Provide regular reports and insights to the Director of Marketing & Communications.
  
  

Trends & Innovation

• Stay up to date on emerging trends, tools, and best practices in social media and digital engagement.
• Recommend new ideas and creative approaches to strengthen the school’s online presence.

Qualities and Alignment to Trinity’s Mission and Core Values

The successful candidate will have the following qualities:

• Familiarity with and a commitment to the mission of independent schools and Trinity Episcopal School, and a commitment to our three primary values of scholarship, diversity, and spirituality is a must
• A love for students and a willingness to go above and beyond in the best interests of students
• Integrity, sound judgment, self-confidence, maturity, and a sense of perspective

• A high level of energy and ability to work on multiple tasks/projects

• Ability to model, promote, and provide opportunities for students to live into the Trinity Honor Code

• Demonstrated sensitivity to students, faculty, and staff of varying racial, ethnic, religious, gender, cultural, disability, sexual orientation, and socioeconomic backgrounds

Education and Work Experience

• Bachelor's degree
• 3-5 years of professional experience in social media management, digital marketing, and content creation
• Successful experience in working with children, preferably in a constructivist or progressive education environment

Skills and Qualifications

• Experience managing social media platforms for a brand, organization, or nonprofit.
• Strong photography and videography skills; proficiency in editing tools (e.g., Adobe Creative Suite, Canva, or similar platforms).
  Excellent writing, storytelling, and communication skills.
• Highly organized, self-motivated, and detail-oriented.
• Comfortable working in a school environment and collaborating with various stakeholders.
• Familiarity with independent school culture is a plus.
• Become involved in the mission and life of the school beyond the primary responsibilities outlined.