About Us:

Mishtu is a dynamic and rapidly growing fashion and lifestyle brand, known for our trendsetting designs and commitment to authenticity. We are a passionate team dedicated to creating products that inspire confidence and individuality. As we continue to expand, we are seeking a creative and strategic leader to drive our social media content creation efforts and elevate our online presence.

Job Overview:

We are looking for an innovative and results-driven Head of Social Media Content Creation to lead and oversee all aspects of our social media content strategy. This role will be key in building our brand’s voice, growing our community, and driving engagement across platforms. The ideal candidate will be a creative storyteller with a strong understanding of digital marketing, social trends, and the fashion and lifestyle space.

Key Responsibilities:

• Content Strategy & Development:
• Develop and execute a cohesive social media content strategy aligned with brand objectives and marketing goals.
• Oversee content creation across all social media platforms, including Instagram, TikTok, YouTube, and Facebook, ensuring brand consistency and creative innovation.
• Collaborate with Mishtu owners to create seasonal ad campaigns, every 2 day posting of reels and other brand content in order to drive social media followers and engagement.
• Research and identify emerging trends in fashion, home goods, lifestyle, and social media to keep the brand ahead of the curve.
• Marketing Collaboration:
• Partner with head of marketing to create effective ad campaigns
• Recruit and Manage external content creators and influencers to amplify brand messaging and reach.
• Community Engagement & Growth:
• Develop strategies to engage and grow the brand’s online community, encouraging interactions, conversations, and positive sentiment.
• Monitor social media channels and respond to customer inquiries, comments, and direct messages in a timely and engaging manner.
• Leverage social listening tools and analytics to identify audience preferences, track engagement, and adjust strategies accordingly.
• Analytics & Reporting:
• Track and analyze performance metrics across all social media channels, providing regular reports on content effectiveness and campaign performance.
• Use data-driven insights to continuously optimize content strategies and improve engagement, reach, and conversion rates.
• Stay up to date with social media algorithms, trends, and best practices to ensure maximum visibility and impact.

Qualifications:

• Experience:
• Social media management (even of your own personal page)
• Ability to engaging videos of product and customer testimonials.
• Skills & Expertise:
• Expertise in social media management tools and video editors.
• Proficiency in content creation tools (e.g., Adobe Creative Suite, Canva, Final Cut Pro, etc.).
• Excellent written and verbal communication skills with a keen eye for detail.
• Ability to balance creative vision with data-driven decision-making.
• Personal Attributes:
• Strong leadership, organizational, and time-management skills.
• Creative and out-of-the-box thinking, with a passion for fashion and lifestyle trends.
• Self-motivated and able to work independently and as part of a collaborative team.
• Ability to thrive in a fast-paced, dynamic environment.

Why Mishtu?

• Opportunity to get into a company at the ground level
• Opportunities for professional growth and development.
• Collaborative and inclusive work culture.
• Employee discounts on our latest collections.
• Access to exclusive fashion events and product launches.
• Possibility for company equity and partnership (longer term)

If you're a passionate, results-oriented leader with a love for fashion and social media, we’d love to hear from you!