Associate Director for HRL Content Operations
UNC Charlotte
Full-Time
Closes on Monday, November 16, 2026
Job Description
- Lead and oversee the development and execution of Housing and Residence Life (HRL) content strategy aligned with departmental, divisional, and university priorities
- Plan, coordinate, and implement marketing campaigns across print, digital, web, social media, and video platforms
- Serve as the primary lead for HRL communications, including crisis and emergency messaging
- Develop, write, and edit clear, concise, and engaging content for internal and external audiences in alignment with AP style and university branding standards
- Manage multiple projects simultaneously, including establishing timelines, tracking deliverables, and ensuring deadlines are met
- Create and manage content calendars and workflows for marketing and communications initiatives
- Coordinate design and production of promotional materials and collaborate with vendors for printing and branded merchandise
- Maintain and update web content, including pages, images, and navigation
- Lead social media strategy and execution across platforms such as Instagram, Facebook, YouTube, and emerging channels
- Coordinate photography and videography efforts, including scripting and storyboard development for video content
- Build and maintain collaborative relationships with University Communications, Student Affairs Marketing, and other campus partners
- Consult and advise departmental stakeholders on marketing strategies and communication approaches
- Assess effectiveness of content strategies using metrics, feedback, and best practices, and implement continuous improvements
- Train and guide staff on communication tools, marketing technologies, and best practices