Gig: Social Media Content Development & Strategy

The Project
The Social Media & Digital Content Intern will work closely with our Social Media Manager to help strengthen Engage Art’s social media presence and develop engaging, creative content, including short form videos and graphics. The intern’s work may include: -Participating in content planning and brainstorming sessions with the Social Media Manager. -Assisting with the development and maintenance of a social media content calendar. -Creating graphics, short-form videos, reels, captions, stories, and other digital content. -Repurposing existing Engage Art materials, artist stories, videos, and program content for social media. -Identifying creative ways to highlight Engage Art artists, programs, events, and community stories. -Researching current social media trends and recommending ideas that align with Engage Art’s mission and audience. -Assisting with scheduling and publishing approved content. -Reviewing basic social media analytics to identify which content is resonating with audiences. -Participating in regular check-ins with the Social Media Manager to receive feedback, discuss performance, and refine content. The student will be encouraged to bring their own creative perspective and ideas while learning how to create content within an established organization's brand, voice, mission, and communications strategy.

Learning Experience
This project will provide the intern with direct, practical experience working alongside a professional, award winning Social Media Manager and contributing to the digital presence of our non-profit. The student will create content for real audiences and gain experience navigating the creative process within our organization. The student will gain experience in: -Social media strategy and content planning. -Graphic and short-form video content creation. -Writing social media copy for different audiences and platforms. -Translating an organization's mission and brand into digital storytelling. -Working collaboratively with a communications professional. -Receiving and incorporating professional creative feedback. -Using social media performance data to inform future content decisions. -Managing creative projects, deadlines, and deliverables. -Building a portfolio of real-world digital communications work. The experience will also expose the student to the intersection of art, nonprofit communications, community engagement, and digital marketing

Outcomes
By the completion of the project, the student is expected to: -Develop a body of portfolio-ready work that may include social graphics, short-form videos, reels, stories, captions, and/or campaign content. -Contribute to a structured social media content calendar and gain experience planning content in advance around organizational priorities. -Develop and execute at least one focused social media content series or mini-campaign from concept through publication. -Demonstrate increased proficiency with digital content creation tools and social media platforms used by Engage Art. -Apply basic social media analytics to evaluate content performance and identify recommendations for future content. -Present a final project recap highlighting content created, performance insights, lessons learned, and recommendations for Engage Art's future social media strategy. At the conclusion of the internship, Engage Art will have new digital content and actionable recommendations, while the student will leave with practical industry experience, professional mentorship, measurable work samples, and a stronger creative portfolio. UNC Charlotte Gig Training Program