Marketing Intern

Our local GEICO insurance agency is seeking a creative, motivated, and organized Marketing Intern to support our digital marketing, social media, and community outreach initiatives. This internship offers hands-on experience in marketing strategy, content creation, event coordination, market research, and business development within a professional insurance agency.

The ideal candidate is interested in marketing, communications, business, or a related field and is eager to apply classroom knowledge to real-world projects. The intern will work closely with agency leadership to increase local brand awareness, strengthen community relationships, and support the agency's marketing goals.

Key Responsibilities

Social Media & Digital Marketing

• Create engaging social media content for Instagram, Facebook, and other platforms.
• Assist with producing short-form videos, Reels, graphics, agent introductions, and promotional campaigns.
• Develop content calendars and assist with scheduling posts.
• Monitor engagement and prepare basic performance reports.
• Help maintain a consistent and professional brand image.

Community Outreach & Event Marketing

• Assists with researching local festivals, networking events, college events, business expos, and vendor opportunities.
• Assist with coordinating community events, promotional tables, sponsorships, and marketing materials.
• Identify potential partnerships with local businesses, colleges, nonprofits, and community organizations.
• Support charitable initiatives and community engagement activities.

Market Research & Business Development

• Research local market trends, customer demographics, and competitor marketing strategies.
• Identify opportunities to increase local brand awareness and attract prospective customers.
• Assist with developing promotional campaigns, referral initiatives, and lead-generation materials.
• Track campaign results and help evaluate marketing effectiveness.

Administrative & Marketing Support

• Maintain marketing calendars, content libraries, and project records.
• Assist with creating flyers, brochures, presentations, and other promotional materials.
• Collaborate with agency leadership on new marketing ideas and projects.

Qualifications

• Currently enrolled in or recently graduated from a college or university program in marketing, communications, business, public relations, or a related field.
• Strong written and verbal communication skills.
• Interest in social media, digital content creation, and community engagement.
• Organized, dependable, creative, and detail-oriented.
• Comfortable using social media platforms and common digital tools.
• Ability to work independently while collaborating with a team.
• Graphic design, photography, or video editing experience is a plus.

Learning Objectives

During this internship, the student will have the opportunity to:

• Develop practical social media marketing and content creation skills.
• Gain experience planning and supporting local marketing campaigns.
• Build professional communication, networking, and event coordination skills.
• Learn how to measure marketing engagement and campaign performance.
• Gain exposure to business development and customer acquisition strategies.
• Build a portfolio of approved marketing projects and professional work samples.

 Professional Standards

The intern will follow agency policies, applicable privacy requirements, and GEICO brand and marketing guidelines. Insurance-related communications will be subject to appropriate review and supervision. The intern will not independently provide insurance advice, quote or bind policies, or make unauthorized coverage representations.