Gig: Social Media & Marketing Campaign Project

UNC Charlotte Gig Training Program

Gig
Closes on Friday, September 20, 2024

Job Description

Section 1 - Organization/Department Profile The Matthews Chamber of Commerce is dedicated to fostering economic growth and community development in Matthews, NC. Celebrating 45 years of service, the Chamber supports local businesses through advocacy, networking opportunities, and community events.


Section 2 - Description of the Project/Project Scope
The project involves creating a social media and marketing campaign to celebrate the 45th anniversary of the Matthews Chamber of Commerce. This includes developing engaging content, coordinating with local businesses and community leaders, and utilizing various social media platforms to highlight the Chamber’s achievements and future goals.


Section 3 - Preferred Student Demographic and Qualifications

We are seeking a student who is:
• Currently pursuing a degree in Marketing, Communications, or a related field.
• Proficient in social media platforms (Facebook, Instagram, Twitter, LinkedIn).
• Skilled in content creation, graphic design, and video editing.
• Knowledgeable in social media analytics and strategies.
• Excellent in communication and organizational skills.


Section 4 - Hours Required for Completion
The project is estimated to require up to 40 hours, with a flexible schedule over the month-long period.

Section 5 - Role Type
This role is flexible and can be performed remotely, with occasional in-person meetings and events.


Section 6 - How the Student Will Benefit from Participation (Learning Experience)
The student will gain hands-on experience in managing a high-profile social media campaign, enhancing their skills in digital marketing, content creation, and community outreach. They will also have the opportunity to network with local business leaders and gain insights into the operations of a Chamber of Commerce.


Section 7 - Expected Outcomes
• A comprehensive social media campaign plan.
• Increased online engagement and visibility for the Chamber.
• High-quality content showcasing the Chamber’s history and achievements.
By participating in this project, the student will contribute significantly to the celebration of a milestone event and help promote the continued success of the Matthews Chamber of Commerce.

On-Campus Employment (UNC Charlotte Departments Only) UNC Charlotte Gig Training Program
Gig: Social Media & Marketing Campaign Project - 135295