Gig: Competitive Market Analysis for Priority Graduate Programs
UNC Charlotte Gig Training Program
Campus Internship
Closes on Wednesday, November 18, 2026
Job Description
The UNC Charlotte Graduate Admissions Office within the Graduate School oversees recruitment, admissions, marketing and enrollment for advanced degree and certificate programs. Located in the Reese Building on the main campus, our team is dedicated to attracting high-caliber prospective students, expanding access to top-tier graduate education, and aligning academic offerings with regional and national workforce demands.
The Project
The selected student will conduct a comprehensive competitive market analysis focusing on 10 priority graduate programs at UNC Charlotte. Scope of work includes:
Identifying key regional and national peer/competitor institutions offering similar programs.
Benchmarking key program metrics including tuition structure, credit hours, delivery format (online, hybrid, on-campus), admission requirements, application deadlines, and unique value propositions.
Organizing findings into a comparative analysis matrix and drafting an executive summary highlighting market trends, gaps, and strategic opportunities for UNC Charlotte.
Learning Experience
Skills in qualitative and quantitative research, data synthesis, competitive intelligence, and higher education administration. The student will gain hands-on experience using market research techniques to solve a real-world business challenge, enhancing their analytical abilities and technical writing skills for future professional roles.
Outcomes
A completed competitive benchmarking spreadsheet comparing UNC Charlotte's 10 priority graduate programs against key peer institutions.
A summary report/presentation outlining strategic insights, key market positioning opportunities, and recommendations for recruitment strategy.
Final brief presentation or walkthrough with the Graduate Admissions leadership team.
UNC Charlotte Gig Training Program