Gig: Lead Generation Specialist
UNC Charlotte Gig Training Program
Gig Internship
Closes on Tuesday, June 30, 2026
Job Description
The School of Professional Studies at UNC Charlotte develops and delivers workforce-focused training programs for individuals and organizations across the Charlotte region. Our offerings include professional certificates, leadership development programs, and industry-aligned training designed to meet evolving workforce needs. We partner with employers and community stakeholders to expand access to career-relevant education and upskilling opportunities.
The Project
Project Description & Scope:
The Lead Generation Specialist will support the School of Professional Studies in identifying and developing targeted outreach lists for professional development programs.
Project Goal:
To build a high-quality, segmented contact database of potential learners and organizational partners to support marketing and enrollment growth for SPS programs.
Learning Experience
Student Learning Experience & Benefits
1. Real-World Application
Students will apply research, marketing, and data analysis concepts to a real institutional initiative focused on enrollment growth and workforce engagement.
2. Critical Thinking
Students will evaluate target markets, identify high-value audiences, and make informed decisions about where to focus outreach efforts.
3. Collaboration
Students will work with marketing and program staff to understand program goals and refine their approach based on team feedback.
4. Creativity
Students will explore innovative ways to identify and segment audiences, and may suggest creative outreach or engagement strategies.
5. Ownership of Learning
Students will manage their own workflow, prioritize tasks, and contribute independently to a defined project outcome.
6. Retention of Knowledge
Hands-on experience with real data and tools will reinforce concepts related to marketing, research, and professional communication.
7. Preparation for the Future
Students will gain experience in lead generation, market research, and CRM-related thinking—skills highly valued in marketing, business development, and operations roles.
Outcomes
Expected Outcomes
By the end of the project, the student will deliver:
(Required)
A curated and organized lead database aligned with SPS target audiences
Audience segmentation recommendations based on industry, role, or training need
(Optional but Supported)
A brief summary report or presentation outlining findings, approach, and suggested next steps
Insights that contribute to improved marketing targeting and outreach strategy
UNC Charlotte Gig Training Program