Gig: Digital Marketing Support

The Project
Project Description & Scope Digi-Bridge seeks a Digital Marketing Intern to support the organization’s fundraising and engagement efforts through strategic storytelling and targeted digital communications. The intern will play a key role in strengthening how Digi-Bridge communicates its mission, impact, and opportunities for involvement across multiple digital channels. The scope of this project centers on developing and deploying cohesive, audience-specific messaging that drives measurable engagement outcomes. The intern will work across platforms including email marketing, social media, website content, and digital campaigns to ensure consistency in voice while tailoring content to distinct audience segments such as donors, volunteers, partners, and community stakeholders. Key responsibilities include: Auditing current digital marketing and fundraising communications for consistency and effectiveness Developing segmented messaging strategies aligned to key audience groups Creating and optimizing content that highlights Digi-Bridge’s impact through compelling storytelling Supporting campaign execution tied to fundraising, events, and community engagement initiatives Monitoring performance metrics and recommending data-informed improvements This project will directly support Digi-Bridge’s goals of increasing donations, expanding volunteer participation, improving event attendance, and growing subscriber engagement.

Learning Experience
This internship provides a hands-on, real-world learning opportunity at the intersection of digital marketing, nonprofit fundraising, and strategic communications. The student will gain experience in: Audience segmentation and targeting: Learning how to tailor messaging for different stakeholder groups to drive engagement and action Content strategy and storytelling: Developing compelling narratives that translate mission-driven work into impactful digital content Multi-channel campaign execution: Working across email, social media, and web platforms to deliver cohesive campaigns Marketing analytics and optimization: Interpreting engagement data (open rates, click-through rates, conversions) to refine strategies Fundraising and nonprofit marketing principles: Understanding how digital marketing supports donor acquisition, retention, and community building In addition to technical skills, the intern will build professional competencies such as project management, cross-functional collaboration, and strategic thinking. They will receive mentorship and feedback from Digi-Bridge leadership, ensuring a structured and meaningful learning experience.

Outcomes
By the end of the internship, the following outcomes are expected: Organizational Outcomes: A clearly defined digital messaging framework aligned to key audience segments Improved consistency in storytelling across all digital channels Increased engagement metrics across campaigns (e.g., email open/click rates, social engagement) Measurable growth in at least one priority area: Donations Volunteer sign-ups Event attendance Subscriber growth Project Deliverables A digital marketing audit with recommendations A segmented messaging and content strategy document A portfolio of created content (emails, social posts, campaign assets) A performance report summarizing campaign results and insights Student Outcomes Demonstrated ability to design and execute a targeted digital marketing strategy A professional portfolio showcasing real-world nonprofit marketing work Practical experience using marketing tools and analytics platforms Increased confidence in applying storytelling to drive measurable impact UNC Charlotte Gig Training Program