Social Media Content Specialist
UNC Charlotte
Full-Time
Closes on Tuesday, November 10, 2026
Job Description
- Social Media Video Production: Execute end-to-end video creation (planning, filming, editing, color grading, captioning, etc.) for flagship channels, executing both highly polished planned content and trend-based, quick-turn content.
- Photography & Visual Design Execution: Capture high-quality photo assets for social channels in both staged and organic settings; produce clean, brand-aligned graphics, overlays, and templates to support social campaigns.
- Real-Time Event Capture & Quick-Turn Delivery: Attend campus events, traditions, and live opportunities to capture and deliver same-day or next-day photo and video content that highlights campus culture and student life.
- Shoot Logistics & Talent Coordination: Coordinate production details with featured subjects (students, faculty, leadership, alumni), including securing shoot locations, setting up camera/audio gear, providing script/attire guidance, and managing on-set flow.
- Equipment & Digital Asset Management: Maintain departmental social media production gear (cleaning, charging, logging, and booking); organize and archive raw and finished video/photo files using established naming conventions and digital asset management systems.
- Visual Identity Application: Apply Charlotte Social’s visual editing identity across all produced media, maintaining set standards for color grading, typography, closed captioning, and brand presentation.
- Creative Collaboration & Concept Pitching: Partner with social media managers to review asset performance, test new visual content styles, and pitch creative video and photo concepts for upcoming university initiatives.
Other Work Responsibilities
- Perform administrative tasks related to equipment maintenance, software updates, or specialized production needs as assigned.
- Assist in guiding student workers, interns, or peer contributors on camera operation, audio setup, and basic video editing workflows.
- Participate in department-wide meetings, team creative sessions, and relevant professional development opportunities.
- Provide backup technical support for broader UCOMM live streaming, emergency communications, or university-wide media capture during major campus events.