Billy Boat Exhaust is looking for a Social Media Specialist to join their team in Mooresville, NC!

As a Social Media Specialist, your role will be pivotal in shaping our digital marketing strategy. You will coordinate, execute, and report on social media campaigns, with a focus on platforms like YouTube, Facebook, Instagram, TikTok, and others. You develop and execute effective social media marketing strategies.

Key Job Elements:

• Creating and managing digital marketing campaigns using Facebook, Instagram, TikTok, and other platforms.
• Report on campaigns and optimize them based on findings.
• Testing new features and tactics as the platforms evolve.
• Sharing platform performance and feature knowledge with upper management.
• Responding to comments/messages/mentions with accurate information and friendliness.
• Developing digital marketing plans for new products using all stages of the marketing communications funnel.
• Developing digital marketing plans for DSE events using all stages of the marketing communications funnel.
• Identify areas of opportunity and share this knowledge with both direct and senior management.

Basic Qualifications (Education/Experience required):

• Experience with Facebook, Instagram, Youtube, X, TikTok and other Social Media platforms.
• A good display of photography and videography skills utilizing a cell phone or DSLR camera.
• Experience with the following software: Photoshop, Premiere Pro, Excel, Microsoft Word, and PowerPoint.
• Excellent organization and time management skills.
• Strong written and verbal communication skills.
• Ability to communicate complex ideas and processes in a simplified manner.

Preferred Skills:

• Fundamental understanding of social media platforms and the active use of them
• Resourceful and able to troubleshoot issues.
• Marketing knowledge
• Strong videography using a cellphone
• Social media, photography, videography or design experience, a plus.