Job Summary:

As a Marketing Operations Intern, you will have the opportunity to work on several impactful projects that will help you develop a comprehensive understanding of marketing strategies, data-driven insights, and cross-functional collaboration. See below is an overview of the key projects that you'll be involved in as a part of this internship.

Duties/Responsibilities/Projects:

Spanish Market Segmentation:

• Assist in analyzing the Spanish-speaking customer base and identifying key demographic, psychographic, and behavioral traits to develop more tailored marketing strategies.

• Help create customer personas based on segmentation insights to improve targeted campaigns for Spanish-speaking audiences.

• Work with the marketing team to design and execute campaigns specifically tailored to this segment.

Data Analysis:

• Analyze data from various marketing campaigns, including email, social media, and website traffic, to identify trends and insights.

• Support in the creation of reports and dashboards to track key performance indicators (KPIs) and campaign success.

• Use data analysis to recommend improvements in marketing strategies, ensuring efficient resource allocation and optimizing marketing performance.

Direct Mail Campaigns:

• Assist in the execution of direct mail campaigns, from the creation of mailing lists to the design and distribution of physical mailers.

• Help track the effectiveness of direct mail campaigns, gathering response rates, and assisting in measuring ROI.

• Collaborate with the team to continuously refine direct mail strategies based on performance data and customer feedback.

Cross-Collaborative Communication:

• Collaborate with various departments, including sales, customer success, and product teams, to align marketing efforts and ensure seamless communication across all channels.

• Help maintain effective communication to support unified messaging in campaigns and ensure that all teams are on the same page regarding campaign goals and progress.

• Participate in regular cross-functional meetings to provide updates, share insights, and gather input on ongoing marketing initiatives

Skills/Abilities:

• Background in Marketing preferred

• Proficient in Microsoft Office Suite

• Familiarity with CRM systems, HubSpot knowledge preferred.

• Analytical Skills

• Digital Marketing Awareness

• Creative Thinking

• Excellent organization, meticulous attention to detail, task and time management, as well as follow-through skills

• Excellent cross collaborator, communicator and presenter

• High Level Experience and interest and/or willingness to expand knowledge of data analysis

• Strong copywriting and editing skills.

• Willingness to Travel

• Adaptability and Eagerness to Learn

• Team Oriented

Education and Experience:

• Bachelors' graduation bound, preferred but not required

• Experience with transferable skills from marketing internships, retail management, and/or marketing field associate degrees will be considered

Physical Requirements (With or without reasonable accommodation):

• Sitting: over 70%

• Standing: Under 15%

• Walking: Under 15%

• Reaching: Under 15 %

• Kneel: Under 15 %

• Squat: Under 15 %

• Lift/Carry: 5 -25 lbs

*** All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.