Associate Director for Student Affairs Marketing
UNC Charlotte
Full-Time
Closes on Wednesday, August 5, 2026
Job Description
Key responsibilities include:
- Leads, develops, and executes strategic marketing and communications initiatives to advance the facilities, programs, services, and events of Student Affairs.
- Plans and executes creative campaigns, including the development of clear and concise content across editorial, print, digital, web, photography, and video platforms.
- Develops and maintains divisional marketing guidelines, templates, and toolkits to promote consistency, accessibility, and brand alignment across all Student Affairs units.
- Facilitates workshops, training sessions, and one‑on‑one coaching to build staff capacity in areas such as content creation, emerging technologies, social media management, accessibility standards, project management, email communication platforms, and brand compliance.
- Advises, develops, and executes strategy and content for social media.
- Coordinates the production of print and digital design assets with staff design professionals.
- Manages multiple projects in a deadline-driven environment.
- Aligns activities with University branding standards and AP Style.
- Assists in the development of assessment plans and measurable standards of performance for marketing/communication and design standards.
- Conducts recruitment, hiring, onboarding, training, performance evaluations, and other supervisory responsibilities in accordance with University and state HR policies.
- Participates in division and campus committees to help support the broader University’s commitment to student success.