AMD Week - From Strategy to Storytelling: Corporate Communications at Scout Motors

Join communications professionals from Scout Motors as they share how strategy and storytelling work together to support organizational goals. Scout Motors is headquartered in Charlotte's Plaza Midwood neighborhood, and their manufacturing facility will be opening 20 minutes outside of Columbia, South Carolina, where they will build the Traveler SUV and Terra Truck.
Thursday, October 27
12:15 p.m.
VIRTUAL

Part of the Career Center's Arts| Media |Design Week, October 27-29, this event is open to all students.
About Scout Motors
The Scout, originally produced by International Harvester from 1961-80, was the world’s first utility vehicle capable of both off-road adventure and family duty. It was the 8-day-a-week truck. The Scout brand is now an American icon whose heritage is kept alive by a dedicated community of doers who continue to push their vehicles on the farm, in the wilderness, and on family outings.

Scout Motors was formed to craft the next era of trucks and rugged SUVs rooted in the same tradition that made the original Scout vehicle an American icon. Scout Motors is revitalizing a legend and returning manufacturing to American shores. The company will begin producing initial validation vehicles at its Production Center in Blythewood, South Carolina, in 2026. That effort will continue and mature into 2027, with customer deliveries of new Scout vehicles expected to begin in 2028.

To learn more, visit and follow along on Instagram, Facebook, and LinkedIn.