The View Above in Corporate and Crisis Communication

The View Above in Corporate and Crisis Communication

Thursday, February 26, 2026
1 p.m. to 2:15 p.m. UNC Charlotte Career Center – Atkins Annex (next to the Library)
A panel that examines how companies handle communication during a crisis. The discussion will focus on what happens at the leadership level when organizations face critical situations and how communication decisions can impact a company’s reputation.

Panelists will share real examples and insights into how companies prepare for crises, respond in the moment, and communicate with the public, employees, and media. Topics will include managing uncertainty, maintaining trust, and making strategic decisions under pressure.

This panel is geared toward students interested in corporate communications, public relations, business, or leadership who want a realistic look at crisis communication in practice. Attendees will leave with a better understanding of how effective communication plays a key role in guiding organizations through challenging situations.